Mexican beauty influencer has sent shock waves across the country. 23-year-old Valeria Marquez shot to death during a Tik Tok live stream on Tuesday. Her followers watched her final moments live in this video. In the minutes before, as she recorded from the beauty salon where she worked in Zapan, central Mexico, she mentions how someone had stopped by earlier, promising to bring an expensive gift. Later on, clutching a pink stuffed animal, Marquez looks out of frame before saying, "They're coming." And a voice in the background asks for her by name. Hey, see. Marquez replies yes, then leans over to mute the sound on the live stream, horrifically shot to death in moments after, we will not show. But after a person appears to pick up her phone, their face briefly showing on the live stream before the video ends. The identity of this person in their relationship to the crime hasn't been publicly identified. It would be the last video for Marquez, a rising online star in Mexico with nearly 200,000 followers between Instagram and Tik Tok. Now, Mexico's president, Claudia Shinebomb, vowing justice. The prosecutor's office has not named a suspect, but said the killing is being investigated as a possible femicide, an intentional murder of a woman due to her gender. You said you were horrified by this, but were you surprised? I was horrified and in one sense I was not surprised. Paulina Garcia del Moral is an assistant professor who studies gender violence in Mexico and Latin America. It is quite common even though it has been codified as a federal crime. The fact is that violence against women including feministic is on the rise in Mexico. There were 847 femicides reported last year by the government of Mexico. That accounts for nearly one out of every four homicides with female victims. Fighting femicide was a big part of Shine Bomb's recent presidential campaign in Mexico. And while the murder of Marquez is still being investigated, Garcia del Moral says femicide is a pervasive problem in Mexico that will take time to address. Announces new sanctions against Elmeno WR, alleged killer of influencer Valyria Marquez, and many more Mexican cartel leaders. The United States government announced new sanctions on Wednesday, June 18th, against five senior members of the Halisco Noea gener including its leader Nemenio Segua Cervantes alias El Mencho. Through the Office of Foreign Assets Control, the Treasury Department designated the criminal organization as a brutally violent cartel and blamed it for being a significant source of fentinel and other drug trafficking in the United States, mentioning that it uses murder as a tactic to intimidate its rivals. They also warned that Mexican cartels have carried out kidnappings, torture, bombings, and executions of civilians, public officials, military personnel, and police officers. Therefore, LOFac imposed direct sanctions against El Mencho for his unique leadership style that has allowed him to operate with a franchise in several states in Mexico and generate billions of dollars in profits from trafficking fentinyl, cocaine, methamphetamine, and heroin. In addition, Julio Castillo Rodriguez, alias El Turro, El Mencho's son-in-law and alleged successor, Gonzalo Mendoza Gaiton, El Sappo, head of the Isquire ranch in Tuclan, Haliscoco, identified as a cartel training center where the remains of associates were recently found. They also pointed out Aius Flores Silva, the gardener identified as the criminal group's logistics operator and Ricardo Ruiz Velasco, known as R, who was recently linked to the murder of influencer Valerio Marquez, who was killed at age 23 inside the beauty salon where she worked in Zapopa, Haliscoco. According to the state prosecutor's office, a man entered the premises and shot her while she was broadcasting live on Tik Tok. The Treasury Department assured that the ruthless attack highlights the brutal prevalence of femicide in Mexico. Femicide often goes unpunished and affects a significant portion of women in the country. [Music] The sanctions that were added are the freezing of assets in the United States and the prohibition of any type of economic or commercial transaction with these people. Just over a month ago, Valyriia Marquez was killed. We don't know that story by heart anymore. Valyriia Marquez was killed while she was broadcasting live. And just a few days later here at Multimedia on its different platforms, that's why it's Multimedia, a story was published where a person from one of these organized groups in Halisco was suspected of having had something to do with Valerio's murder, either ordering it or having it executed. It was striking that immediately after that, without prior notice, without investigating, without putting any of this into investigation, the Haliscoco prosecutor said that he had nothing to do with it. He said that it wasn't true, that it's not true, that the person mentioned had nothing to do with it. Then they said it. Oh, surprise. A month later, look who said it. The United States Treasury Department. Yet another scandal is upon us. The United States Treasury Department has named one of the members of this organized group from Heliscoco as a suspect. The United States has named him. Once again, the United States is doing us a favor. This document, which was published on June 18th, a month and a bit after Valarious murder, not only mentions this case, it also mentions others where Haliscoco is involved. In this case, the famous Isaguir ranch. This Isabir ranch in Tucatlan is also mentioned and is mentioned by the Treasury Department which once again includes this organized group as part of everything we saw. What happened in Tucatlan and on this ranch? Well, nothing happened. Do you remember the shoes, the backpacks, the Do you remember the 2,000 pieces of evidence? Well, they disappeared out of nowhere. Suddenly the scandal, yes, no, who knows what, who knows how much, and no one remembers this famous little ranch. And there is the issue of how the United States Treasury Department presents it. Another one, we have talked a lot about femicides. Femicides in Heliscoco. Well, the United States Treasury Department raises the issue of femicides, but look how they present it. An epidemic. They talk about an epidemic of femicides, particularly in Zapopa. This puts Haliscoco in the spotlight again. Haliscoco is once again the subject of a scandal. It is worth mentioning all these cases that have been part of what we have reported lately where these types of characters appear on the scene again. It was not Haliscoco. It was not the Mexican government. It was the Treasury Department that created a blacklist of people who have to do with this organized group in Haliscoco. Here are the names. Each one has their position, what they say, what they do. And now the Treasury Department puts them on this blacklist, accusing them, pointing them out, and somehow warning them of everything that is being done. What you are seeing was not done by the Mexican government. What you are seeing was not done by the government of Haliscoco. That's why it's striking how the Haliscoco attorney general's office somehow prioritized it, saying, "No, no, no, no, no. This has nothing to do with it. No, no, no, no. That issue. No, no. We have nothing." quote because the Haliscoco attorney general could have said, "Well, we're investigating. Let me see." Ah, the investigation files have been opened. The last we knew just in Valarious case is that there were a ton of stories, but this person is not mentioned. He is not mentioned. And in the case of the Isaguir ranch, do we know, I've said it a million times, whose feet those shoes belong to? They've said it. They've pointed it out. No one remembers anymore. Be careful with this issue because once again, once again, Heliscoco is on the front page. Aliscoco is on the front page of scandals and the United States Treasury Department says so and I insist because the United States as always has to do our homework. How is it possible that the United States government is acting directly against these individuals and here they are not even mentioned or touched. And when they are mentioned, no, no, no. Nothing happens here. There is the evidence, there is the proof, there is what we said from the very beginning. This group has something to do with it. And as if nothing happened. So who is right?